Your brand鈥檚 reputation is everything; AI can ensure it stays secure By Adam Mohrbacher It will probably come as no surprise that Abraham Lincoln, famously known as 鈥淗onest Abe,鈥� once said, 鈥淩eputation is like fine china: Once broken it鈥檚 very hard to repair.鈥� Although Lincoln lived in the 19th century, his words have never been more relevant to how we …
Increase your brand鈥檚 impact through the power of AI As the AI era has unfolded, there has been no shortage of stories about how artificial intelligence can accelerate and even replace the work once done exclusively by human marketers. But as impressive as these technologies are, they still can鈥檛 build a brand without substantial human oversight. Branding, at its core, …
There鈥檚 been a huge shift in the way businesses receive feedback. In today鈥檚 fast-moving digital orbit, recommendations are dictated by online reviews (think Yelp, Google My Business and Facebook). For those willing to invest the effort, it鈥檚 clear that paying attention鈥攁nd responding when appropriate鈥攖o online reviews is a powerful tool to boost credibility, authenticity and transparency. Learn more