Never underestimate the human touch, even in the age of AI The great American writer Ernest Hemingway once penned in The Sun Also Rises that 鈥淭hings change gradually, then suddenly.鈥� Although he wrote these words around 100 years ago, they have a startling applicability to the world of 2025. Although technological development always seems to be moving forward, the last …
After experiencing sustained growth, many businesses will begin to think about expansion. But while moving into new markets can be an exciting prospect, success often hinges on rigorous planning. Here, we will examine how market research is an important part of this process and how you can develop your own. Let鈥檚 jump in. Market research is key to successful expansion …
Unless you鈥檙e a spring chicken, most real estate and title insurance professionals know that as the weather begins to heat up a bit, so does the market. But seizing on business opportunities during this time is not something that happens by accident. Instead, it requires thoughtful, well-executed marketing strategies. Here鈥檚 how you can ensure you鈥檙e ready for action now that …
Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom 鈥淭he Office,鈥� hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming: 鈥淧eople will never be replaced by machines. In the end, life and business are about human connections. Computers are about …
Develop more valuable connections to your prospects with a well-written and optimized newsletter. Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting, especially these days, to think that email is no longer effective. Guess again. According to recent data, email marketing has …