This is the marketing guide you鈥檝e been waiting for. Marketing your title agency can sometimes feel like a beast. And if you鈥檙e trying to market while also managing your day-to-day operations, that beast can become a full-on monster鈥攍ike the legendary Hydra. If you remember your Greek mythology, the hero Hercules struggled greatly when fighting that creature. Every time he cut …
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign鈥檚 deliverables misses a critical step of the process. Before you can think about how you鈥檙e …
Recently, a lot of marketers have found themselves playing in a different sandbox than the one that they may have been used to in the past. The old sandbox consisted of a hybrid kind of marketing, one that relied on both digital and physical platforms. As our world continues to shift for the foreseeable future, more and more of that …
Wouldn鈥檛 it be great if your title insurance business could land one extra real estate closing every month? Better yet, what if the cost to acquire that deal was slim to none?By now you鈥檝e heard the benefits of having an online presence on sites like Yelp and Facebook, but have you considered Angie鈥檚 List? Like all the others, the cost to …